- Fair: we work to achieve socially just solutions to environmental problems, in an inclusive and accessible way, and in a spirit of friendship with colleagues and partners, at home and globally.
- Visionary: we don’t have all the answers, but we set out a positive vision of the world the next generation should enjoy. We constantly show how our successes are making an impact.
- Insightful: we base everything we do on rigorous evidence, and we also know which levers to pull to bring about change.
- Determined: we’re relentless in working for change; we don’t give up on our goal, or on the people we work with, and we take a brave approach to difficult or unpopular challenges.
- Change-making: working with local groups and frontline communities, we have a track record of influence and practical solutions that bring about change.